InsightBee vs Leadfeeder (formerly Dealfront)
Direct lines to people in your accounts – not just the companies visiting your website.
Formerly Dealfront
In 2026 Dealfront renamed itself Leadfeeder; the company, team and platform stayed the same. If you know the product as Dealfront, this is the comparison you’re looking for.
At a glance
InsightBee or Leadfeeder?
Choose InsightBee if…
- You need direct lines to people in accounts you already work with.
- You want those numbers written back to your CRM automatically.
Choose Leadfeeder if…
- You want to identify companies visiting your website.
- You want to prioritise accounts based on website visits and intent signals.
The core difference
Where the numbers come from
Numbers come from a source databases don’t have: out-of-office replies from your own contacts. An out-of-office reply names who is covering right now and how to reach them.
Connect your CRM
Any CRM, live in under a day.
Out-of-office replies surface
InsightBee surfaces out-of-office replies from your existing contacts. Nothing is ever sent to them.
Numbers are written back
Mobiles, direct dials and replacement contacts are verified and written back to your CRM.
Comparison
Side by side
As of October 2026. Based on publicly available information; see sources below.
| Criterion | InsightBee | Leadfeeder |
|---|---|---|
| Where numbers come from | Out-of-office replies from your own CRM contacts | Company and contact data |
| How current the data is | Current by design – the reply names who is covering now | — |
| Mobiles and direct dials | Yes, business numbers only | — |
| Day-to-day workflow | Automatic inside your CRM – no lookups, no credits to manage, no extension | — |
| Look up a specific person on demand | Not available. Numbers arrive automatically from out-of-office replies. | Yes |
| Contacts are emailed or notified | No – 0 emails sent | — |
| Data broker chain | None | — |
| Company location | Cologne, Germany (EU) | — |
| CRM support | Any CRM, writes back automatically | — |
| Setup | Minutes to connect, live in under a day | — |
| Focus | Direct lines to the people in accounts already in your CRM | Website visitor identification, plus company and contact data |
Leadfeeder in brief
- Dealfront rebranded as Leadfeeder in 2026; the company, team and platform stayed the same. [1]
- Operated by Dealfront Group GmbH. [3]
- Website visitor identification software that reveals the B2B companies visiting your site. [2]
- Offers company and contact data, in a browser extension and in your CRM. [3]
- Contacts can be looked up on demand. [3]
Why it matters
Company-level vs contact-level
Leadfeeder is strong at the company level: identifying the companies that visit your website, with company and contact data to act on.
InsightBee works one level down. Inside the accounts already in your CRM, it surfaces business mobiles and direct dials for the people you deal with – and the replacement contact when someone has left.
So the two answer different questions: which companies should we be talking to, and how do we reach the people we already know there?
Customer case study
Six weeks at Boardwise
Boardwise is a German software company. It connected its HubSpot, with 91,000 contacts, to InsightBee.
Results after 6 weeks
- 14,440phone numbers found
- 19,035new decision makers found
- 1,564contacts who left the company
- 4,861job changes
- 42,269out-of-office messages found
InsightBee surfaced mobiles our data provider swore didn’t exist. Our connect rate doubled inside a quarter – and legal signed off without a single follow-up question.
- 100+companies trust InsightBee, from scale-ups to enterprises
- 0emails sent to your contacts
- 100%business data – never private numbers
- 98%number accuracy at first dial
Compliance
Compliance you can show your DPO
- Business data only, never private numbers
- No data broker chain – numbers come from your own business correspondence
- Nothing is sent to your contacts
- EU company based in Cologne
- Documentation available on request
When you buy contact data, you’re responsible for knowing where it came from. With InsightBee, the source is your own CRM.
Use both
Using InsightBee alongside Leadfeeder
They solve different problems. Leadfeeder helps you identify the companies visiting your website; InsightBee keeps the people in the accounts you already work with reachable, with mobiles and direct dials written back to your CRM.
FAQ
Questions, answered
Leadfeeder works at the company level: it identifies companies visiting your website and provides company and contact data. InsightBee works on the people in the accounts already in your CRM, surfacing their business mobiles and direct dials from out-of-office replies and writing them back automatically.
Yes. They solve different problems. Leadfeeder helps you identify the companies visiting your website; InsightBee keeps the people in the accounts you already work with reachable, with mobiles and direct dials written back to your CRM.
Not today. InsightBee works automatically: numbers arrive when your contacts send out-of-office replies. With active email traffic that happens at scale – at Boardwise, 42,269 out-of-office messages surfaced across 91,000 contacts in six weeks. For brand-new accounts that aren’t in your CRM yet, a contact database remains the right tool.
Yes. We process business contact data only, nothing is sent to your contacts, and our numbers don’t come from data brokers. Documentation is available on request.
Minutes to connect, under a day to go live. The first enriched contacts typically land in your CRM the same week.
Any CRM – Salesforce, HubSpot, Dynamics, Pipedrive or your own build.
Yes. In 2026 Dealfront renamed itself Leadfeeder; the company, team and platform stayed the same.
Notes and sources
Comparison as of October 2026, based on publicly available information. If anything here is out of date, let us know at jonathan@pomelos.co.
All product names and trademarks belong to their respective owners. InsightBee is not affiliated with or endorsed by them.
Sources
- Leadfeeder Help Center – “Dealfront is now Leadfeeder”https://help.leadfeeder.com/en/articles/14120049-dealfront-is-now-leadfeeder
- Leadfeeder blog – “Dealfront is Leadfeeder”https://www.leadfeeder.com/blog/marketing-strategy/dealfront-is-leadfeeder/
- Leadfeeder – company websitehttps://www.leadfeeder.com/